In May 2006 the Foundation supported North West Cancer Research’s #suncreamselfie campaign. We encouraged people to get creative with sun cream, post a selfie and nominate their friends. We felt this was a fantastic way of raising awareness during Skin Cancer Awareness Month, whilst having a bit of fun at the same time. You can donate to NWCR by texting SKIN10 followed by an amount e.g. £10 to 70070. Here are some of our favourative #suncreamselfie’s